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Best “White Hat” SEO Practices

The majority of internet activity today starts with a simple search. Consumers utilize search engines to gather research and gain information about a product or service before they take the plunge and make a transaction. Because of this, it is crucial to the success of your business to make sure your website is optimized to aid in it’s discovery by potential customers.

This, however, takes time. And as most business owners know, there is never enough time in the day to get everything that you want accomplished done. The average business owner would rather spend his or her time managing day-to-day business operations instead of trying to figure out complex internet marketing techniques, search engine optimization strategies, or learning about algorithms and studying website analytics.

For this reason, most business owners turn to SEO specialists who understand both search engines and their sophisticated algorithms.  You could end up paying thousands of dollars for expert optimization services, but if the team that you hire doesn’t understand the basics of on-page SEO, your chances of securing top spots for competitive key phrases are slim to none.

Identifying the Right Keywords

Everyone has a different idea of what keywords they need to target. However, a quality SEO company will take the time to work with you on your selection to make sure you are targeting a mix of the top ones as well as the ones you can get the quickest traffic with. For example, if you are a realtor in Miami you would want to be ranked at the top under “Miami homes for sale,” but that is not going to happen overnight. Putting all your resources into that one term is a waste of your time and money. But if you identify terms that get quality traffic and has less competition you will see results much faster.

Finding Relevant Sites for Link Building

Link building is still important but its quality, not quantity. Getting a couple quality links from highly ranked sites is more valuable than 10,000 from sites that are irrelevant. Finding quality sites that are relevant to your industry or those that have high standing with search engines is never an easy thing to do, much less getting them to post your content as well. These sites rely on companies like DigDev Direct to provide quality content on a consistent basis so they can gain more traffic as well.

Frequent Posting

Regular content on your site is also the key as most search engines want to see constant updates on your site. It shows activity and interest. Utilizing the right key terms in your content and making sure each page on your site, no matter how important it is, will help you get better rankings and keep people on your pages longer, reducing your bounce rates.

Press Releases

PR’s are back in the good graces of Google and other search engines as there is too much news happening for them to keep up. Press release sites require the content to be good and in return you can have your link and story shared with hundreds of thousands of sites. A solid release will get you days of top rankings on search engines, months of quality links and a great amount of traffic.

Protecting Your Name

Reputation management and owning your own name have become two of the biggest motivations behind search engine marketing in the last few years. As review sites are continuing to climb up the list on search engines, companies are desperately seeking ways of keeping their name clean when customers search for more information about them.

How Much Do SEO Services Cost?

Wondering how much SEO services cost? The top SEO companies won’t give you a direct quote until after a thorough analysis, because it completely depends upon your needs. You can generally find reputable SEO services for home service companies that go as low as $2,500 per month for extremely small businesses, to upwards of $20,000 per month for enterprise clients.

What should really matter is your return on investment (ROI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROI turns into $50,000 per month, it’s well worth the investment. 

A word of caution: you get what you pay for. If you sign up for SEO services with a cheap digital marketing company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave.

You don’t have to exceed your budget to receive quality SEO services. Spending too much and going way over budget may not get you the results that you are looking for. Get SEO right and you’ll succeed on the search engines. Get it wrong and you will never make it to the top, no matter what other campaign or technique is applied. So before paying anything or signing a contract, you need to make sure that you work with an SEO company like the KBI Marketing Team who knows what they’re doing and also has your best interest in mind.

So why do you need SEO for your business? What does SEO really have to offer and how does the Internet impact the growth of your business?

Search engines like Google, Yahoo and Bing are used by millions of people on a daily basis to find information, new products to buy, solutions to their problems and anything else you can imagine. I’m sure there have been many times when someone asks you a question that you don’t know the answer to and you’ve suggested that they “Google it.”

All these daily searches create a huge market open to businesses who compete online. If you have a website, your goal is to have as many visitors as possible and be given the opportunity to turn them into loyal customers.

The objective is simple; to position your website in one of the top five positions of the search engines results pages so that when people search for keywords related to your business, they can find you easily and way above the competition. According to research studies, the top 5 positions are most likely to be picked by the majority of people (more than 70%) with the first, second and third positions to gain the biggest share.

Due to unscrupulous SEO companies and sales people that just want to make a buck, people have been misinformed as to what can really be accomplished with an effective search optimization campaign. We don’t guarantee that miracles will happen, especially since SEO is not an exact science and the outcome cannot really be predicted. However, the visibility of your website can be greatly improved, which, in turn, increases your chances of being found online.

Be careful with who you turn to for SEO services. Keep in mind that an SEO company can’t produce high rankings just by offering directory submissions and poorly-written articles that don’t even come from legitimate sources.

What, in reality, can SEO do for you?

1) It will help your website appear in one of the top positions in the search engine results pages (SERPs) when people search for related terms; and

2) It will provide for a great user experience since SEO is also about building high-quality websites.

SEO must be done within your website so that search engines can better understand what it is you are trying to promote in their index. It is how you can promote your business online so that search engines are convinced that your website deserves one of the top places in their search results. This, in turn, can attract more visitors from search engine results pages.


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