What is bad SEO?
Practices that are unethical, outdated or are outside the boundaries of Google webmaster guidelines are considered as BAD, thus the term ‘bad SEO’. While SEO is about optimizing your website for search engines, bad SEO can generate the opposite results.
So, which are these techniques that can hurt your rankings and most importantly what you should do to avoid them.
Here are some of the most important things NOT to do:
– Purchasing links in hopes of better rankings is now a major violation. Of course, there are ways to get around this rule. Specifically, pay-per-click links via Google AdWords or other credible options are exceptions. The links that Google targets the most are those that are created for free between websites that normally wouldn’t have any business with each other
– Although duplicate content is not as huge a penalty as it used to be, it is still something you should be aware of. There are lots of ways to inadvertently create duplicate content: you could have multiple variations of URLs; you could use both https and http; or you could have both www. and a non- www. website URLs.
– Do not purchase reviews! If it’s found out that you purchased positive reviews, not only will you reputation be hurt and your SEO be hit, but you could also be penalized with a fine
– Even though there’s “nofollow” in the links that are posted in your comments area, you could still get referral traffic. That being said, it is unethical and you should also be aware that if there are spamming comments on your site you could be penalized. It’s your responsibility to monitor the comments on your blog and ensure they are quality comments (HubSpot has a great comment monitoring tool that will hide any of the spamming comments you might receive)
– This is a result of you not taking action, since it’s a direct result of not implementing SSL/HTTPS. By not having a secure site, your website is open to hackers who could compromise your it. If hackers try to inject malicious code, Google will put a notice under your website link when it appears in the SERPs: “This site might be hacked.” It’s very difficult to get this resolved, so do yours
– Shoving lots keywords in your meta descriptions, text and content hoping to get Google’s attention is a big no-no. Since Google now is prioritizing the context in which the words are placed and penalizing sites that do keyword stuffing, this approach is anything but effective.
What is more important for website success these days is to follow good SEO practices that are ethical, based on Google standards and up to date with the latest developments of ranking algorithms.
Practices of the past such as keyword stuffing, cloaking, massive link building and banner stuffing are a thing of the past and should definitely be avoided.